Friday, February 8, 2019

Black Travelers and US Racism





Last year I found an image of a book cover from the New York Public Library. The title was partially covered by a sticker, and I wondered what the full title had been. Now I found out the history of this book - or travel book series, in fact.

African Americans were involuntary road trip pioneers who wanted to travel in their own country in the middle of the 20th century. They had to reckon with hostility and rejection in so many places that traveling was a risk. Victor Hugo Green, a Harlem postal employee,  found that staying at home was no solution.

From 1936 he published an annual guide entitled "The Negro Motorist Green Book". Because, as the introduction to the last issue in the early 1960s should say: "Most people who go on holiday (...) are looking for a place to relax, unwind and take refuge from the worries of everyday life. Black travelers (...) are no exception."

Green was mainly aimed at those who wanted to go on road trips. The own car offered the chance to escape the segregated buses and trains. But dangers at stops remained on the way. In the worst case, there was the threat of open violence in so-called "sundown towns", places where black people should not appear on the streets after sunset. That white local and hotel owners rejected non-white guests was the order of the day anyway.

Green gave tips on where everyone was welcome, and according to the Washington Post his travel guides became the "Bible of black travel" in times of racism. Or as the Australian Smith Journal puts it: "For almost 30 years, the handy guide helped African Americans find safe places to eat, sleep, dance, have a haircut or manicure, refuel the car, have a suit made, or buy a pair of shoes."

Long before the great civil rights movement came into being, Green decided to get involved - motivated by the hope that things could get better.

The postman initially obtained his information pragmatically from colleagues. With their help and local knowledge, ever more extensive mailing lists were created. Interested business people, regardless of skin color, should also report themselves in order to be named in the next issue or to place advertisements. Green asked his readers to mention on the spot that they had reached the address via the tip. At the best times, the "Green Books" reached around 100 pages and a circulation of 15,000 copies - and one can assume that these went through many hands.

 "Carry your Green Book with you-you may need it".

Green always tried to avoid a feeling of fear, the editions were full of cheerful illustrations and emphasized the positive. Black travelers should also, as the optimistic Green put it in one of his guides, see themselves as "ambassadors of goodwill for our race to those who may not know us. "The day will soon come when this guide no longer has to be published," he wrote in 1949.

Green could not experience the legal breakthrough in equal rights in the USA through the Civil Rights Act of 1964. 

.
<><><><><>


Monday, February 4, 2019

111 Tips to Create Impressive Videos






Dreaming of becoming a YouTube star? Looking for new and creative ways to drive traffic to your business and your social media accounts? Then this is the book for you!
.
Your audience needs to be intrigued, inspired and informed by an outstanding viewing experience.  Walt Disney once said: "I would rather entertain and hope that people learned something than educate people and hope they were entertained."
.
Find more than 111 tips on how to create professional videos that enchant your viewers, and how and where to market them for maximum success.
.
Rather than focusing too much on equipment, the focus of this book is on the art of creating videos that viewers want to watch over and over.
.
No matter if you produce leisurely or educational videos, marketing or business communication videos, or movie and book trailers: you will not only find hundreds of free music and image links but also lots of valuable ideas and suggestions how to create your next video like a pro.


111 Tips to Create Impressive Videos: 
How to Plan, Create, Upload and Market Videos 

Print Book Edition ISBN: 978-1-988664-24-8
Electronic Book Edition ISBN: 978-1-988664-23-1

.

<><><><><>
.

More Books by Doris-Maria Heilmann:

111 Tips To Make Money With Writing
The Art of Making a Living Full-time Writing
An Essential Guide for More Income as Freelancer 

111 Tips on How to Market Your Book for Free:
Detailed Plans and Smart Strategies for Your Book’s Success  

111 Tips to Get Free Book Reviews:
Best Strategies for Getting Lots of Great Reviews  
plus 1,200+ reviewer contact links  


111 Tips to Create Your Book Trailer
How to Create, Where to Upload and How to Market Your Videos  

Book Marketing on a Shoestring:
How Authors Can Promote their Books Without Spending a Lot of Money  
https://books2read.com/u/mZ5gdp

.

Wednesday, January 30, 2019

Geflüchtete Lehrerin Darf Nicht Unterrichten



Die syrische Lehrerin Nour darf nicht in Deutschland unterrichten – trotz Lehrermangel. Nour spricht fließend Deutsch. Den Deutschkurs hat sie mit C2-Niveau abgeschlossen hat – Muttersprachniveau. Trotzdem darf sie in Deutschland nicht als Lehrerin arbeiten.
.
Damit ist Nours Fall in Symbol für Chancen von Geflüchteten in Deutschland – und die Mauern, denen sie begegnen.  Nour hat einen Aushilfs-Job, sie ist versorgt, sie ist in Sicherheit.  Aber sie bleibt auch hinter ihren Möglichkeiten zurück.  Und das, obwohl Lehrerinnen wie sie dringend gesucht werden.

In den nächsten Jahren rechnet die Kultusministerkonferenz mit einem durchschnittlichen Einstellungsbedarf von etwa 31.900 Lehrern und Lehrerinnen pro Jahr (KMK 2018).  Im Schnitt bleiben jetzt schon 700 Stellen unbesetzt.  Besonders an Grund- und Berufs-schulen fehlen Lehrer.

Read the whole story: 
https://www.bento.de/politik/lehrermangel-warum-darf-eine-gefluechtete-in-deutschland-nicht-unterrichten-a-67ece405-0b61-49ef-8710-8854845341f6#refsponi

Saturday, January 19, 2019

Entrepreneurs as Authors




Books are becoming popular marketing tools for the self-employed. An estimated more than one million titles, written by entrepreneurs and other non-traditional authors were published in the U.S. 

Entrepreneurs in most cases are not actually looking to produce best-sellers.  Instead, most are taking advantage of new forms of publishing, including electronic publishing and print-on-demand, to generate a marketing tool and additional income at the same time. 
Income which might stem from speaking, consulting, press and new customers. It's not about selling copies.  
The National Speakers Association, a trade group in Tempe, AZ, USA, reports that about 70% of its 3,200 members are authors and more than 60% earn $100,000 a year on average just from giving presentations.

The trend wouldn't have been possible without the emergence of print-on-demand publishers and the advent of digital books. The electronic-book market and in general the Internet, have eased the distribution process for authors. Within only minutes one can now upload a file and have a book.

There are many ways to get attention, but writing and publishing a book is not only one the best way to get attention -- it's one of the most under-utilized by entrepreneurs - and even more by employees.

A book is great for getting attention because it's a multi-purpose marketing tool with unique and special abilities to create attention that you can turn into almost anything else you want -- sales, media, word of mouth, authority.

A book is the New College Degree
A book sets you up to be judged. It's really easy to skirt by and get a college degree. You can't really fake your way into writing a good book. Either you know what you're talking about or you don't.

Amazon is the No. 1 search engine when looking for products and services. This is where people will find your book - if you use the right keywords. Your book can save you taxes through write-offs of all deductibles from the book production.
.

Don’t focus on making money directly from book sales. It is your PR tool. Once you have a book, media coverage is 10 times easier to get. Books will get you and your company attention. Attention gets you money.

.
<><><><><>
.


Books by Doris-Maria Heilmann:

111 Tips to Create Impressive Videos:
How to Plan, Create, Upload and Market Videos
https://www.books2read.com/u/3GYnpa

111 Tips To Make Money With Writing
The Art of Making a Living Full-time Writing
An Essential Guide for More Income as Freelancer
https://books2read.com/u/bWZMjz

111 Tips on How to Market Your Book for Free:
Detailed Plans and Smart Strategies for Your Book’s Success
https://books2read.com/u/bMre1a

111 Tips to Get Free Book Reviews:
Best Strategies for Getting Lots of Great Reviews
plus 1,200+ reviewer contact links  

https://books2read.com/u/mZ5nx5 

111 Tips to Create Your Book Trailer
How to Create, Where to Upload and How to Market Your Videos
https://books2read.com/u/mVZkjr

Book Marketing on a Shoestring:
How Authors Can Promote their Books Without Spending a Lot of Money  
https://books2read.com/u/mZ5gdp


.



Monday, January 14, 2019

Paid Writing Residency for a Month in Paris





Just apply for the “American Library in Paris Visiting Fellowship” … if you are working on a book project, fiction or non-fiction, or a feature-length documentary film, that contributes to cross-cultural discourse.

.

“The fellowship offers writers and researchers an opportunity to pursue a creative project in Paris for a month or longer while participating actively in the life of the American Library.  Particular attention will be paid to an applicant’s ability to offer the Library community a variety of opportunities for exploring a topic.  In addition to the stipend, the Library will connect the fellow to resources and people in Paris that could be helpful to his or her project.  The fellowship is open to all nationalities, though the proposed project must be in English.”
.
Fellowship Award
A $5,000 stipend paid one month before the start of the fellowship period.  The award, to be spent at the discretion of the Fellow, is designed to cover travel to Paris, your accommodation, and expenses associated with the month-long stay in Paris.
.
How to Apply
The Library will begin accepting applications on 15 November 2018 and will close on 15 February 2019 for the next round of fellowships.  Application processing fee: €30 ($35 USD).  Applications must be sent by email to fellowship@americanlibraryinparis.org
Deadline February 15, 2019
.
Find all the details and what the complete application must include:
https://americanlibraryinparis.org/visiting-fellowship/


<><><><><>

.

Saturday, January 5, 2019

High-Resolution Images for FREE



The Art Institute of Chicago placed more than 52,000 high-resolution FREE images - mostly from paintings and other artwork from their collection online, available to all without restriction. Here are some examples:



All it takes is going to the Art Institute’s website, and downloading a detailed photograph of an iconic painting from the museum’s collection.  If you like impressionists such as Manet, Monet, and Caillebotte: the photographs of their paintings are now up there and covered by a free Creative Commons license.



The Art Institute is following the path of other museums that have gone to open access, for example, the National Gallery of Art in Washington, D.C., the Metropolitan Museum of Art in New York City, or the British Museum in London, England.  However, not only museums but also some libraries, such as the New York Public Library, (NYPL) are offering free images to download.



Canva also lists some interesting - and free - stock photo websites you can choose from.

Where else to find a very long listing of free and royalty-free images?  It’s in one of the chapters of 111 Tips to Create Impressive Videos - available through this universal link:
https://www.books2read.com/u/3GYnpa

.
.
<><><><><>

.


Monday, December 17, 2018

Last-Minute Online Shopping Tips




Since you are likely to spend around 40% of your holiday budget online you will want to be strategic with your e-commerce. Using a combination of the tricks in this article will help you get more for your holiday dollars.
.
Get the Lowest Base Price
The most obvious way to save on holiday shopping is to avoid impulse buys.  Start by making a list of the gifts you know you want to buy. 
Comparison-shop with http://www.pricegrabber.com/ or InvisibleHand, which is a browser extension for Chrome, Firefox, and Safari that automatically scours the web for the lowest price on any item you’re looking at.

Also set up email alerts Moolah gives you the best links which let you know immediately when an item’s price drops.  You can search products on the site or get a browser plug-in (for Chrome, Safari, and Firefox) that also shows the three-month price history of any product on any retailer’s site as you’re viewing it.
.

Knowing the price history of a product can help you cut through 

some of the “buy now!” hype and decide when to pull the trigger.
.
Go Through the Right Door
Websites like Ebates.com or TopCashback.com offer cash back for shopping certain retailers so long as you enter those online stores via the cash-back portal.  The best part about these sites is that you can also add coupon codes and other discounts to your purchases.  These sites’ agreements with retailers rotate.  Check a few to see which is offering the best payout for where you’re shopping.
.
Similar offers Through Your Credit Cards  
Discover, for example, has hundreds of retailers in its ShopDiscover program, which offers 5% to 15% cash back if you click through Discover’s site to the retailer.  Find out if your card issuer offers a shopping portal, then add it to the rotation of rebate sites to check.
.
Find the Best Coupons
You know that you should go to sites like RetailMeNot.com and CouponCabin.com to search for coupon codes before making any purchase. But sometimes fatigue sets in after you try five or six codes that don’t work, and sometimes you simply forget to check at all, right?  That’s why the smartest shoppers automate their coupon clipping, says Kyle James, founder of Rather-Be-Shopping.com. Use  CouponFollow.com’s coupons at Checkout extension—available for Chrome, Safari, Firefox at couponfollow.com/checkout

To find some of the best-unpublished codes and private sales, you might also sign up for email lists or loyalty cards from the stores and brands you know you’ll shop this holiday. “A lot of places will invite everyone on the email list to a sale not otherwise advertised,” says Cook of BensBargains.com
.
Also, you might follow the brands and retailers you’re planning to buy from on Facebook and Twitter, says Mark LoCastro of DealNews.com.  Cole Haan, for example, recently tweeted a 30% friends-and-family discount.  Just be aware that discounts through these channels tend to be better because of what you give up: your contact info and personal data, which retailers will use to market to you in the future.
.
Pick the Right Kind of Plastic
If you’re not going through a specific credit card’s shopping portal, choose the card to use based on the rewards you’ll get. Two are particularly profitable for holiday shoppers—and neither has an annual fee.  Chase Freedom gives a hefty 5% cash back on department stores and at Zappos.com and Amazon through the end of the year.  Discover It pays 5% on online shopping and department stores for the same period.  Just pay the bill off on time so that interest charges don’t erase the rewards.
.

.
Save on Shipping
Retailers are generally raising the minimum you need to spend to qualify for free shipping, but there are still ways to avoid paying for delivery.  Target, for example, is waiving shipping fees on all orders through Dec. 20.  And there may be more promos like this during the competitive holiday season.  Look for codes at FreeShipping.org.
See if your favorite retailer will give you a break on shipping if you check out through its mobile app (as Tory Burch and Sierra Trading Post do) or if you join the loyalty program (like Best Buy and Sperry Top-Sider do).  Also, know that if you have an American Express card, you can get a membership to ShopRunner—which offers free two-day shipping from more than 100 e-tailers which normally costs $79—for free.
.
Try for a Last-Ditch Deal
Don’t hit that purchase button just yet!  Load up your cart, start the checkout process by entering your credit card and shipping info, and then close your window. Retailers hate this.  Desperate to convert potential sales into actual ones, stores will often send emails with additional discounts to entice those who have not finalized a purchase to do so. Of course, this works only if you’re not in a rush.  But it works especially well if you are spending a lot.  They want that sale.
Didn’t work or don’t have time to wait?  Before you finish checking out, ping a customer-service rep through live chat or by phone.  “Ask if they can offer you free shipping or a discount,” says James of Rather-Be-Shopping.com, who has had luck with this strategy at Foot Locker, J. Jill, Lands’ End, and Shutterfly.  “Say, ‘I really want to finish my order, but this is a little more than I can spend.’  It never hurts to ask.”
.
Get an Adjustment

Save your receipts and don’t turn off the price alerts.  Some retailers—­including Target.com­—will give you a price adjustment if the price drops after you buy.  And if the site won’t do it, the credit card you used might.  Citi Price Rewind and any Discover or MasterCard offer price-protection programs.  Check your card’s terms.  Discover will give you a refund for any price change within 90 days so you could benefit from deep after-Christmas discounts.  This should make your new year a little happier : )
.

<><><><><>

.