Thursday, January 30, 2014

FREE Marketing to a Million Audience

One of the most savvy and clever marketing stunts by an author, I have seen in a very long time: Steven Raichlen is a food writer, known for his books: The Barbecue Bible and How to Grill, just wrote an article for Huffington Post: 10 Great Places to Eat in Martha’s Vineyard. You might ask: fine, but what’s the point?
Huffington Post: Blog Empire and Newspaper
Writing this article, Steven Raichlen was able to mention his book, which takes place in Martha’s Vinyard, MA, where he summers, to a million readership FOR FREE.  The famous Huffington Post is a blog-empire, newspaper and online news aggregator, and is also ranked the most powerful blog in the world by “The Observer” and is number 42 in “The Guardian‘s” Top 100 Media List. Their print version is available in eight major countries.  And then he gives even a link to his book on Amazon, explaining that it is now available in paperback. He also wrote a love story, which takes place in Martha’s Vinyard, MA, where he summers. And then he gives even a link to his book on Amazon, explaining that it is now available in paperback.

What can we learn from author Steven Raichlen?

  • Clever Marketing and reaching millions of people can be done totally free (other than your time). Just use your creativity and imagination!
  • Be self-assured and don’t hesitate to pitch international newspapers / blogs. It takes as much time as to pitch your local neighborhood paper.
  • Write something of value for readers – which is “by chance” part of your book, such as travel tips to the location of your books plot, museums, festivals or public transportation that are mentioned in your book.
  • You have to do your research anyway, why not use the material you gather and write several articles that you can offer – always mentioning your book.

Content writing is the most fun and casual way of marketing your books and some newspapers and magazines even pay you a small amount for your article. Although NOT Huffington Post. However in any case, you have a fantastic and free marketing outlet for your books to a huge audience, and you can brag that you write for ….


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