You don’t need to travel to the Frankfurt Book Fair in Germany, like Johannes Kepler did in 1620 – yes, self-publishing was en vogue already four hundred years ago! How can author-publishers nowadays use the methods of global trade publishers to promote their self-published books?
Marketing and Advertising by traditional publishers, is almost always only for their Bestseller authors only. It includes for example: Advance Book Reviews, posted on their book’s cover, Book Tours and Signings of celebrity authors, media coverage including reviews, speaking engagements, and placing at major bookstores who report to Bestseller lists.
Stiff Competition: 7 Million Self-Published Titles
Since 2010 roughly 7 million new self-published books appeared, almost all at online retailer’s websites. And these titles will be offered for many years to come, as most of them are in digital format. The “gold rush” seems to be over and self-publishing has been dropping almost 50% per year, obviously “separating the wheat from the chaff”. You are not a New York Times bestselling author. You don’t have a publicist. And your Amazon sales numbers are awful. Should you quit writing books? No, absolutely not!
Use a Variety of Traditional Marketing Methods
For those of you who want to succeed at self-publishing, use also some traditional marketing methods, create a Business Plan and a Budget, including anywhere from 5-10% for your overall book marketing, including website, paying for IT help, designer, or Google ads.
Traditional publishing uses multiple ways to promote. Self-published authors attempt to market their books to the entire world via Amazon, social media, and their website it seems. Publishers select books in order to stay in business, and also to determine what the publishing house’s identity is. Here’s how you can copy traditional ways to market – adjusted to self-publishing. One step at a time, but continually every day – split in small tasks.
1. Start Early
Market Research – the very first step to do! An editor will need to make a case that the book fills a market need. And to do that, the publishing house will look carefully at what’s out there. Has the competition a recent publication in this sub-genre? Does it have similar scope? Is it widely available? Authors, and especially self-publishing authors need to study their competition carefully too: Read their books, study book covers, pricing, reviews, and the marketing of competing books. The most powerful and essential steps you can take toward promoting your book begins long before the actual writing of the book. At least two years before the book is published, start building a network of supporters and reviewers.
Read 16 more ways, how to market your book like a professional publisher at SavvyBookWriters.com/blog.