Monday, December 15, 2014

Why Instagram for Artists, Authors and Publishers?

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Show Your Book Cover Everywhere
Wondering how to use images and short video to connect with and enhance your readers’ experience? For sure you are already on Pinterest, Google+, YouTube and Flickr to show your books’ cover and scenes from your novel. The question is: are you already on Instagram?  
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Instagram is one of the top 10 most popular smartphone apps with growth,according to Nielsen surveys, nearly doubling that of every competitor ahead of it on the list. 

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From an Instagram for Business Blog 
“Some of the first people to use Instagram were the world’s most famous skateboarder, a celebrated chef, and a handful of the world’s top brands including Billboard, Marc Jacobs, National Geographic, Red Bull, and Starbucks.”
“They’ve inspired us and the rest of community through clever compositions, shots of daring stunts, and rare scenes of life behind the curtain. Today Instagram has grown to more than 300 million monthly actives, 70% of whom are based outside of the United States.” 


Be Creative, Start a Photo Contest
Why not ask your readers to shoot nice photo scenes of five or even ten of their friends are reading your book (single photos)?  It means involvement of your books' audience, engaging friends of your readers, and for sure, spreading the word about your book. 
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You could for example offer a price for the photographer and the “model”, such as an eReader or a small tablet, or a book gift card.  
Load all the images you receive - winner or not - on Instagram and other “image-heavy” Social Media sites.
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More and more people are leaving Facebook and Twitter and choose instead Google+, LinkedIn, Pinterest, and Instagram. Loading up an image on Instagram takes only seconds, and it is not as time-consuming as other Social Media sites with similar audience numbers. .
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As more often you show your books’ cover or short videos on several sites, as more people with recognize your author brand. There’s a lot to like about Instagram and the potential it has for authors. It’s another neat way to share your books and to build a bond with readers.

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Get Practical Tips for Using Instagram as the Fun Part in Your Social Media Mix:

http://brandongaille.com/instagram-profile-optimization-guide-and-cheat-sheet/

https://blog.bufferapp.com/instagram-for-business#most

http://www.socialmediaexaminer.com/instagram-for-business-tips/

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