Sunday, June 28, 2015

Is Apple Your Book's Best Selling Place?

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Apple’s iBooks department launched a new free ebook that helps authors with an iBooks Author Starter Kit.  This free e-book shows authors how to use the program. The book is available in many languages and any author should be able to download and use it.
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The iBooks Author Starter Kit is a beginners guide to creating Multi-Touch books for teaching and learning. It walks a user through a set of step-by-step activities, and provides all of the materials — an iBooks Author template, color palette, copy decks, images, videos, keynote presentation, and more — needed to create interactive books.
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Increased Readership Through Updates and Changes. 
Until now iPhone users have been unable to view books made through iBooks Author. They could download and read basic epub books, but they have been unable to view the interactive and graphic-heavy books made through their main publishing app.  Readers will now be able to access all of the books via the iBooks storefront when using the new iOS 8.4. This way they can read the books from an iPhone, iPod or iPad.
Another change is that audio-books and e-books are merged into one storefront to make it much easier for users to find both, text and audio versions of books.
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4 Million New iBook Readers per Month.
According to reports, Apple has stated that they are gaining about one million new iBooks customers every week since releasing the OS upgrade. This is largely from e-pub books, but many iBooks Authors titles are also gaining new attention and sales, even illustrated books.

Smartphone and mobile users - since releasing iPhone 6 and iPhone 6 Plus - are slowly becoming the main customers for this service. Larger screens make it easier to buy, read and use this content, and people also want to take their media with them.
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No Pay for Placement.
Gigaon.com reported from the Digital Book World Conference about the speech of Keith Moerer, director of iBooks at Apple: “Another difference between the iBooks and Amazon is that Apple doesn’t charge publishers to promote their books on its site. “One hundred percent of our merchandising is editorially focused. We accept no co-op payments, no pay for placement.”

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iBooks: Now a Real Competition for Amazon. 
Apple is giving new attention, upgrades and books to ensure that as many authors and readers use the platform.  Higher profits for existing authors on the Apple platform makes it a winning situation for those who stayed on board and continued publishing even though iBooks isn’t the biggest store out there - but maybe the more dedicated readers...


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