Slice Your Book into Pieces & Sell Each One Separately

 

For many writers, the prospect of churning out a steady stream of high- quality blog posts, articles, and most of all, books and ebooks is daunting, to say the least. Unless they dearly love writing and publishing every day.

And that doesn’t count the widespread online distribution that must occur if you hope to extend your reach, your authority, and your influence…to bring you more readers and ultimately, more clients and customers. Here’s where the concept of ‘content repurposing’ comes in.

Repurposing your content strategically can make the difference between always struggling to produce enough fresh content to get yourself noticed and working once and having that same piece of information spread almost effortlessly all over the web.

Here’s the Ultimate Repurposing Strategy:

Write one piece of high-quality content at a time and then use multiple targeted, efficient, and effective distribution strategies to get that content out in as many different forms as possible.

A fast way to boost online visibility is to repurpose blog posts into audio tips using a tool like Audioboo.fm. Because the audio tips are syndicated to iTunes, you get to piggyback on the largest podcasting site with millions of users worldwide.

By creating an audio format of written text, you will also have the opportunity to reach an audience who prefers getting their content in audio format.

On my page at https://medium.com/@doris.aubin, you will find lots of links to writing contests and magazines that offer (paid) placements for quality articles. At the beginning of every month, I publish these offers under the title “Publishing Newsletter”. A valuable resource for writers.

Audio Books
Re-purpose your manuscript and make more out of it than just a book or an e-book. Why not create an audiobook from your book? Audio books are popular!

“Readers” can listen in the car, bus, train, plane… while exercising, walking or hiking, on the beach, or while doing mundane tasks around the house or yard. Special needs readers, such as blind people, will have access to your writing through the use of audiobooks.

Audio books can be listened to on an iPod or iPhone/SmartPhone or other MP3 player, even on most e-readers like Kindle and Nook. Your readers can listen to audiobooks, which can easily increase their overall book consumption by 50% to 100% because they are using time that previously wasn’t available and turning it into valuable “reading” time.

There are three ways of producing an audiobook:

1. You do it all yourself. If you are on a very tight budget, you can make audios yourself with some relatively inexpensive equipment. Get lots of detailed and useful tips on “Audiobooks for Success”, available at https://books2read.com/u/bPRRyJ

2. You use a narrator who is specialized on audiobooks and who gets a percentage of royalties after production of your audiobook (for which they charge too).

3. You organize a professional production to have your audiobook sold, check www.Audible.com / Amazon.com. You will be referred to ACX, the Audiobook Creation Exchange https://www.acx.com, where you will see tons of good advice on how to narrate your own audiobook or what to look for when outsourcing. You will be positively surprised by how well they explain in detail the whole process for authors, including case studies, how much you will earn, contract samples, and how to promote your audiobook.

Use Your Copyrights

Your book has a secret ingredient that is called “Copyright.”
Every story you write, every novel, is a cake full of copyright. You can sell parts of your book to:

• one publisher
• other parts to another publisher
• some parts to overseas markets
• other parts to audio
• others as e-Books or Singles
• to game companies
• maybe to Hollywood’s film industry
• use parts of it to submit to contests
• divide it in chapters and sell to magazines
• or to web publishers

The list goes on and on and on. But what you need to do:

• Learn all about copyright to really understand this
• Realize that each piece can be a cash stream for you
• You don’t even have to use your name, get a pen name, or even several

You can sell these rights or uses in several ways:

First Serial Rights
 They can be print or electronic and mean that you are selling a publisher the right to publish your article once for the first time. In the case of print rights, you may immediately sell the piece to an e-publisher before print publication. After the print magazine containing your article hits the newsstand, you are free to sell it again as a reprint to other print markets.

First Serial Right Electronic
 Most Canadian and US freelance authors sell North American first serial rights, reserving the right to sell in other world markets (e.g., Great Britain, Australia, or Asia). Specify what type of rights you are selling: First North American Electronic Rights Only.

Second Serial Right
 These are reprint rights and apply to print and electronic markets. Never sell reprint rights; keep them at all costs. Even if you earn less money for each reprint, you can sell your work over and over again.

Subsidiary Rights
 Other rights that authors and freelancers hold are subsidiary rights, including, but not limited to, movie rights, TV and radio rights, audio and other media rights.

Or take a piece of your original article or blog post and expand on it to make another related article. For example, if you have written a book or a lengthy article, you could then take two or three of these chapters and further explain and illustrate them. Then submit these articles to the major article directories with a link back to your blog.

Fiction Writers:

Researching details for your story is a lot of work. Use what you found and build articles around it. Did you research history, landscape, religion, pets, professions, climate, medicine, or other topics? Elaborate more and write short or long articles, and offer them to several magazines and newspapers. 

Think about pet magazines, gardening or home magazines, publications for history buffs, travel magazines, and monthly or weekly community papers. Even online magazines for airlines. And did you know that the AARP, the retirement organization, has millions of readers for its magazine?

Never forget to add a byline of two sentences with a link to your website to these magazine articles. Contrary to book ads, these articles stay for a long time on the Internet. And YOU get paid and don’t have to pay for ads!

Each story, each novel is a piece of your writing business. If you spread them out — maybe over a number of pen names you have a pretty consistent cash flow stream working. You just need to offer them to people who will buy them.

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