How to Travel the World While Working

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Visiting a Starbucks, you will always see half of the patrons glued to their laptop or tablet.  Some of them might not be living in town, not even in the country, they could well be from the other side of the world.  And they could easily make their living from the internet, giving them the freedom to travel around the world, sometimes with their whole family. 


It's Called Internet Nomads
Now with Skype, Internet, Cloud storage and Google Voice, you can conveniently work from places such as Munich, Amsterdam, Istanbul, Melbourne or Santiago de Chile, traveling the world, and things aren't much different for their clients, they might even not know your whereabouts.
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Business Worldwide
Entrepreneurs who are rarely meeting their clients in person, for example:

• Graphic Designers
• Web Developers
• Social Media Strategists
• Marketing Specialists
• Translators
• Writers / Editors / Bloggers

just to name a few.  There are certainly many more fields where it's not necessary to meet with clients in person and which allows worldwide travel for extended time.  Write Your Way Around the World is a great article that gives you tons of ideas. Check it out here.
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Chris and Danika are Traveling the World
Chris says:  "The fact that I'm sitting here in Berlin dealing with a client is exactly the same as being down the street. "A lot of the people I work with have been clients for years, and they're aware that we're traveling. They don't see a difference, but we feel it."
After nine months away from home, they have proved their working-on-the-road strategy is pretty sustainable.  The whole 9-5 working thing completely stopped," Chris says. Because we don't have distractions of going into an office, we're able to work far less and still have the same amount of progress on projects," he says.  Depending on how much work they have, they estimate they work about 20 to 40 hours a week.
"Important is a smartphone with internet. Perfect in case the Wi-Fi in your apartment fails, or you have a four-hour train ride," says Chris. Make sure you know where the cafes are that have Wi-Fi."
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The Best Cities to Live and Work Remotely
Worldwide Info for Internet Nomads if offered in a free list that contains among others:

• Monthly short and long-term cost of living
• Co-working space
• Basic Meal costs 
• 1-bedroom Apartment rent in downtown
• Climate and air quality of this city
• Internet Speed*

It's a very helpful listing, containing information that are otherwise not easy to get, and even shows which cities are popular or trending among internet nomads.
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So Popular That Even Forbes Writes About
Read an interview on Forbes with Ally Basak Russell, a digital nomad, based currently in London.  She gives insider tips, based on several years of travel and working independently abroad, which includes, among others:

• Add the World Clock Google Calendar widget
• Get an unlocked phone and local SIM card
• Give up Skype for Google Hangouts
• Buy an inexpensive USB Ethernet Adaptor
• *Before you rent, test the Internet with www.Speedtest.net

See for yourself if it is worth, living the life you want to, not the one you think or even worse: others think, you should live. Better blogging from Paradise ...

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How Smart Businesses Write to Market their Products

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Social Media has become part of our culture, and it helps to connect with your customers. However when scrawling through tweets and other posts on Social Media sites, one gets the impression that 90% of all posts by writers are “buy my stuff, buy my stuff, buy my stuff ….”  Few links are pointing to interesting, and really entertaining or helpful content – despite the fact that there are so many talented writers out there who could write great articles. Just go to Elance and check out their inexpensive offers. Writing content and posting it, makes your Social Media presence more valuable and would connect with customers.

Question: Whom Would you Believe More:

a) advertisements
b) newspaper / magazine articles
c) samples to try out a product

Most consumers are not excited by pure advertising, they prefer authentic content and like to read valuable articles / postings.

Why are businesses trying to market their products only with a) when b) and c) are more authentic in the eyes of consumers – or at least a mixture of a, b and c?  I am not telling you a secret here: b and c are free … and sometimes companies can even make money with writing newspaper and magazine articles.
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It is Called CONTENT MARKETING
And it is nothing new, if you work in marketing. From Coca Cola to Volkswagen to IKEA, content marketing is getting more and more foothold. Read an article “Why Content Marketing Works“
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Study after study have shown that this marketing method can be hugely effective for turning your audience into paying customers. When it’s done well, a content marketing strategy entertains your customers and shows them how good you are at writing.

Coca-Cola Journey, asks a series of questions about each story.  Here are three of them:

• Does it pass the water cooler test?
• Does it surprise you?
• Does it have universal appeal?

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Write Something of Value for Your Customers
– which is “by chance” part of your product, such as travel tips to the locations were your product can be used, museums, festivals or public transportation. You have to do your research anyway, why not use the material you gather and write several articles that you can offer – always mentioning your product in a byline. One more way of content writing: Try to write as many guest blogs as possible for top bloggers that are high on Google and Alexa rankings. It will give your company more exposure and new customers.
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Why Asking for (media) Reviews?
When you could get both: promotion and at the same time (often) being paid? I know, it is a new concept to many businesses, but when you think about it – it makes really sense: why use your time and effort to chase reviewers, when you can use your energy to leverage your writing content and your research content – to create articles that you can pitch to both, print and online newspapers and magazines?”

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Do’s and Don’ts in Content Writing / Blogging

• Headline attention – encourage readers to read the next line
• Use keywords that resonate with your audience
• Simple and direct works well
• Exciting, interesting, controversial, sensational all work well
• Numbers / lists / real data works well
• Just don’t be boring
• Don’t forget to install an opt-in email list to be able to contact your fans!

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Josh Pigford, a Social Media Marketing Guru Wrote Recently:
“The bottom line is that people trust editorial content more than they trust advertisements (only). Do the right mix. Whether your business is as big as Colgate or whether you are a one-person start up, there’s no reason why you shouldn’t be able to utilize this simple fact in order to engage your audience and build your customer base.” And Joe Chernov brought it to the point: “Creating content that is so valuable that people would pay for it, yet you give it away for free, is a reliable way to earn the public’s trust.”

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