Monday, June 4, 2018

Your Amazon Bestsellers Rank Explained

Please bear in mind that Amazon does not explicitly state how the "Bestsellers Rank" is calculated. The information below is based on research, deduction, and on the processes of elimination.

What is the Amazon Bestsellers Rank?
In all book categories (including Kindle paid and free books), as well as most product categories on Amazon, you will see it says Amazon "Bestsellers Rank".  It requires to scroll down the page to the "Product Details" section.  This number is calculated hourly (as stated by Amazon).  And it is linked to the number of recent sales of the product - while also taking into account historical sales data - relative to the other products in your specific category.

Your Rank is Based on SALES, not Reviews or Ratings
A common misconception about the Bestsellers Rank is that it takes into account more than simple sales, but it seems this idea is completely untrue.  This rank takes into account only sales - recent and historical, more on this later.  This means that a rank is not representative of cumulative sales (or overall sales volume), but more on how a product has been selling very recently compared to others in its category.

According to Amazon, the Bestsellers Rank is calculated hourly, but sometimes there is a lag between an increase in sales and an improvement in a ranking.  An article on WebProNews, mentions that, in the books category, only the top 10,000 books are calculated hourly, whereas books with a ranking of 10,000+ are calculated once per day with current projections as well as historic sales information play a key role in calculations.
Books are weighted the same, whether free or paid.

As the Amazon Bestsellers Rank is relative to other products in a category, an increase in sales alone isn't enough to increase rankings. To increase the Bestsellers Rank, your product must sell more units than other products in your category.

Along similar lines, if your book is selling a steady one unit per day, but some of your competitors start to sell more than you, then your rank will fall (i.e. the number will get higher), even if your sales remain steady.  Predictive features are also built into the algorithm.

Recent sales alone are not all thatís taken into account.  Amazon also has predictive features built into the Bestsellers Rank, which are likely to be based on historical data of a product.  This is how a newly released book can have a higher ranking than a book released three years ago, even when the latter has more cumulative sales.  Amazon can predict that the new release will overtake that book in a given period of time.

When it comes to ranking highly on the Amazon Bestsellers lists, as the ranks are based hourly (or daily if the above information is correct), then a quick spike in sales due to a successful marketing campaign, followed by a lull in sales a couple of days later will only serve to see the productís rankings quickly plummet.

It is far better to stretch out a product launch over a period of weeks - so Amazon can collect consistent historical data to make predictions on future sales.  It will make it easier for you to break into higher spots on the ranking table in future.

Amazon Best Seller Rank 50,000 to 100,000 - selling close to 1 book a day.

Amazon Best Seller Rank 1,500 to 3,000 - selling 70 to 100 books a day.

Amazon Best Seller Rank 350 to 500 - selling 175 to 250 books a day.

Amazon Best Seller Rank of 1 to 5 - selling 4,000+ books a day.

There are plenty of other bestseller lists and rankings which you can base your book buying decision on, but Amazon’s "Bestsellers Rank" is by far one of the most cited.

Read the full article here:


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