Sunday, December 29, 2019

How People Read Web Content - Might Surprise You...

How People Read Online Content? 
They don’t read at all - they only scan…

6 Facts About Reading Online:

  • Web-users focus 80% of their time ABOVE the page fold - barely any scrolling…
  • Most web visitors look at 100% of the visuals (photos, slides, graphics)
  • While the average adult reads about 250 words per minute (one page) - the average person will read less than 62 words on a web page
  • Use high-quality, large images on your website - and place the most important content ABOVE the fold
  • On your website use bold, italics or pops of color to highlight important content.
  • Use numbered and bulleted lists on your website to structure your content

See the complete Infographic here:



Books by Doris-Maria Heilmann:

Audiobooks for Success
Valuable guide book for authors, audiobook publishers, narrators, voice-over artists, and audiobook listeners. Learn how to create, produce, publish, and market your audiobooks.

111 Tips to Create Impressive Videos:
How to Plan, Create, Upload and Market Videos

111 Tips To Make (More) Money With Writing
The Art of Making a Living Full-time Writing -
An Essential Guide for More Income as Freelancer

111 Tips on How to Market Your Book for Free:
Detailed Plans and Smart Strategies for Your Book’s Success

111 Tips to Get Free Book Reviews:
Best Strategies for Getting Lots of Great Reviews
plus 1,200+ reviewer contact links

111 Tips to Create Your Book Trailer
How to Create, Where to Upload and How to Market Your Videos

Book Marketing on a Shoestring:
How Authors Can Promote their Books 
Without Spending a Lot of Money

Hello Friends, visit my Author Page here:

Thursday, December 19, 2019

Facts About Google / Alphabet

The original name of Google was Backrub. They called it that because the algorithm ranked pages based on how many "backlinks" a page had.

The genealogy of the Google patent is interesting.  It refers to another patent owned by Dow Jones that was very similar to the Google patent and was developed by a guy named Robin Li when he worked for a company owned by Dow Jones.  Both patents used similar ideas of ranking a page not necessarily by using the text on the page but also by counting how many links referenced the page.  Dow Jones wasn't really sure what to do with the patent (called RankDex) so Robin Li left the company and went to China. While there he licensed the patent from Dow Jones for almost nothing and started (and is still CEO of) a little company called Baidu.  It's interesting that the same basic idea inspired both Google and Baidu.

The Google algorithm is called PageRank.  You would think it was named after its ability to rank pages but Google claims it is named after Larry Page.  But that's not the interesting thing.  The interesting thing is that Stanford holds the patent.  They were given 1.8mm shares which they sold in 2005 for $336 million.  Basically, colleges should encourage the actual developers of their patents to start companies.  It pays off.

The PageRank algorithm can not only rank pages for search engines but the exact same algorithm can be used to determine which species are about to go extinct.  This paper describes it in detail.  But basically, a "backlink" is similar to species that another species can eat to survive.  The more "backlinks" in this sense that a species has, the more likely it is to NOT go extinct. Interesting.

Larry Page and Sergey Brin are the two richest guys in the country to not make any political contributions.  The twenty or so billionaires richer than them all make political contributions. They don't want to get anyone upset. However, Google spent more on lobbying last year than Yahoo, Facebook, and Apple combined.

Larry Page and Sergey Brin originally wanted to be academics.  They didn't want to build a business.  They developed their initial search engine and then tried to shop it around. They were actually willing to sell it for $1 million in 1997.  They went all over Silicon Valley to try and sell their search engine.  They went to Yahoo, who turned them down.  Later, in 2002, Yahoo tried to buy them for $3 billion but at that point, Google turned them down. Now Google is worth $150 billion.

The "I am Feeling Lucky" button probably costs Google about $110 million a year.  When you click on that button it just takes you to the top search result.  In other words, you skip all the ads that Google makes money on.  So why don't they just take that button off? Focus groups apparently show that people feel more comfortable with the button on there.



Friday, December 6, 2019

Review of: TO LIVE IS TO FLY

TO LIVE IS TO FLY: Memoirs of an Executive Pilot by Doris Daily is a swift peek inside the lifestyle of an executive corporate pilot. Early on, Doris had no great ambitions to be a pilot. A pilot needed to be good at mathematics and physics and that simply wasn’t Doris’s thing.

She was more interested in the arts and so, when a friend suggested she take a radio communication course, it ignited a passion inside her to learn to fly and to ultimately become a commercial pilot during a period when female commercial pilots were still a real rarity.

Living in Europe meant that her professional career was always going to offer unusual and exciting destinations with lots of variations. In this story, she documents the journey she took in a “man’s world” and how flying became as critical to her life as breathing.

Along the way she gives advice on how to avoid some of the pitfalls she encountered, especially as she makes a comparison of the pros and cons between commercial piloting for an airline and the corporate executive flying, which she preferred.

This is a book about a life that no doubt had its fair share of adventure. TO LIVE IS TO FLY: Memoirs of an Executive Pilot really is the story of one woman’s passion and love of aviation. 

Her sheer pleasure in her job shone through on every page. Author Doris Daily’s writing style is simple and uncomplicated and I found the anecdotes both funny and interesting.

Of special interest were her dealings with airport officials in Soviet Bloc countries both before and after the collapse of the Soviet Union. It was fascinating to view the differences between the two Germanys that still clearly existed even after reunification.

As someone who has a deep fascination with air travel and has never pursued it, Doris Daily’s story allowed me to vicariously live the life of a pilot and understand that it is not always about glamour and glitz - it is the love of flying that commands pilots to stick at it.

I thought her comparisons between the life of an airline pilot and that of an executive corporate pilot were very telling and it was clear she felt she had made the right choice of a career path in aviation. This is a fascinating read and I can definitely recommend this book.

Reviewed By Grant Leishman


TO LIVE IS TO FLY: Memoirs of an Executive Pilot
(English language)