SEO and Content Marketing

.
As 80 % of consumers search online for a product before purchasing it, the goal of content marketers is to find a way to make it more discover-able in top search engine results.

In a great article by Lauren Mobertz  "SEO Experts Reveal the Future of Marketing" it is demonstrated how Content Marketing changes SEO.  "On the topic of how content marketing has changed SEO, experts suggested that it's more important now than ever to create content people need rather than creating content just for content's sake. Now marketers will have to determine which audiences are most important to target and what exactly those audiences want to see online."

.

Embedded from Pardot
.

Businesses need to understand how search algorithms work to make their content perform on Google's Search Engine.   How this is done in an easy way is the topic of our next blog post.

Read also more about Search Engine Optimization (SEO) in these books:


. . . .

<><><><><>

.

Why Content Marketing?

.

.

.


Why the "New" Way of Content Marketing?

Content in your marketing mix will lay a foundation of trust, contrary to advertising only. Using content is a way of contacting potential customers without the "hard selling". Of all the marketing efforts, at least 50% should be content. It's all about attracting customers versus pushing them to purchase. Even mentioning your product or service is not appropriate in content.

Entertain and Educate
Write "around" your brand. Embed videos, share photos, add music, sprinkle in some info-graphics or slide shares.  And create interesting and entertaining content, even with lots of information around (not only about) your service or products.  Companies such as Red Bull are a great example how content can pull in your customers in a very subtle way.

.

.

Market your Content
Your content certainly needs to be publicized and needs to be optimized for Search Engines. The easiest and least expensive way is through Social Media.  To save lots of time connect all your Social Media accounts with each other.  This way one single post will show up on half a dozen sites.


Fazit:
Entrepreneurs and brands need to become publishers and not just advertisers. Professional help with many years of marketing and publishing experience is creating new and appealing content, customized for you and your business.
Contact us at 111Publishing@gmail.com

.

<><><><><>

.