Book Marketing on a Shoestring

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How Authors Can Promote their Books Without Spending a Lot of Money 

A Prequel for:  111 Tips on How to Market Your Book for Free 

Book Marketing on a Shoestring is available: 

http://www.amazon.com/dp/B00UAVL3LE 

for only $3.99 on Amazon Kindle.

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Overview of the Chapters:
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PART ONE

Why Book Marketing is Important – and Rewarding.
How Readers Will Find Your Book.
Author/Entrepreneur – Do You Have What it Takes?
Marketing Possibilities Seem to Be Overwhelming!
The Internet is Full of Bogus Stories.
What’s the Difference Between Marketing and Selling?
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PART TWO

Evaluate Your Current Publishing Situation.
Let’s Start With the Basic Tasks.
Get a Professional Author Portrait.
Create Your Avatar.
Use Your E-mail Signature.
Join the Most Effective Social Media Sites.
Join Reader/Writer Communities — Online and in Person.
Start a Website and/or Blog.
Sell Your Books from Your Website/Blog.
Create a Business Card, or Bookmarks.
Outline an “Elevator” Pitch.
Start a Newsletter E-mail List.
Write Blog Articles as a “Guest Blogger”.
Write Prequels for Your Future Novel.
Contribute Content to Article Directories.

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PART THREE

You Never Get a Second Chance …
Write a Compelling Blurb.
Edit, Edit, and Edit Even More!
Increase Readership: Create an Audio Book.
Will Print Copies Sell More Books?
Get an ISBN Number.
Why do you Need a Copyright Registration?
List Your Book Worldwide.
Create Excitement with a Book Cover Poll.
Gather as Many Early Reviews as Possible.
Get Advance Book Reviews from Magazines and Newspapers.
Get Pre-Orders for Your New Book.
How to Deal With the Media and Book Bloggers.
Submit Photos of Your Book Cover.
Sign up on HelpaReporter.com.
Create a Media Kit.

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PART FOUR

Marketing Steps Within Your Book’s Content.
Choose the Correct Category/Genre.
Let Your Readers Pay With a Tweet.
Press Releases for a Review—are They Worth the Effort?
Create a Separate BOOK PAGE or AUTHOR PAGE.
Organize Your Book Launch Party.
There are at least 17 Online Book Retailers.
With a Little Help from Your Friends…
Get More Book Reviews.
Cross Promotions and Blog Tours.
Create a Slideshow for Your Book.
The Power of Book Trailers.

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PART FIVE

Book Marketing Strategies
Selling Books and e-Books to Libraries
Offer Your Book to Book Discussion Clubs.
How to Profit from an Award
Get Interviews on Radio and TV Shows.
Improve Visibility for Your Books.
Connect All Your Social Networking Sites.
Read from Your Books at Libraries.
Book Signings at Local Bookstores
Get Your Book Translated Into World Languages.
Sell Your Foreign Rights.
How About a Movie Deal for Your Book?
How Else Can You Leverage Your Manuscript?
Bestseller Tips from Trade Publishers.
Checklist for Your Book Marketing (Timeline)

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Book Marketing on a Shoestring contains 103 pages, chock full of valuable tips for authors, for only US$3.99.  
If you are a frequent reader of our blogs you can already imagine how useful this e-book will be for your own book marketing!

Thanks for writing a review after reading it  : )

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Scandinavian Designer Chairs

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You may have seen or you even own one of these famous design chairs that were created by some of the best furniture artists during the mid-century era.  Most of them came from Scandinavia, which seems to have been a design hot-bed for many decades and even into the 21st century.  When in Denmark, find great examples at The Danish Design Centre on H. C. Andersens Boulevard opposite the Tivoli Gardens in Copenhagen.
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What is Danish Design?

Wikipedia lists all the famous designers and explains: "Danish Design is a style of functionalism and architecture that was developed in mid-20th century. Influenced by the German Bauhaus school, many Danish designers used the new industrial technologies, combined with ideas of simplicity and functionalism to design buildings, furniture and household objects, many of which have become iconic and are still in use and production. Prominent examples are the Egg Chair, the PH lamps and the Sydney Opera House.

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The Egg Chair

Arne Jacobsen designed this famous world-famous chair, but he didn’t launch the design initially for commercial or residential use. His Egg Chair was intended for the new SAS hotel in Copenhagen, and he developed his design to transform the interior look of the new hotel. Jacobsen was surprised that his creation received such an enormous appreciation right from the beginning (and is until today).

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Egg chairs often have been highlighted in movies, advertisements and TV or video.  They have been adopted as a status symbol and especially resorts, offices and other high class places. People consider these chairs to be the most comfortable sittings and I fully agree!

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Arne Jacobsen was very productive both as an architect and as a designer. At the end of the 50s Arne Jacobsen designed the chair Lily, Series 7, Swan Chair and the Swan Sofa, the Oxford Chair and his signature design, the Egg Chair.

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How to Get Rid of Weeds Without Chemicals

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A nuisance for every garden owner: weeds, not only in garden beds, but also between pavers. However, using chemicals can be very dangerous for people and pets in your household.

Health problems can range from cancer to neurological disorders to asthma. 

As weed killers find their way into our drinking water or our bloodstreams, depending on the nature of exposure, they have the potential to wreak havoc not only on the health of human beings but on that of all kinds of creatures.
They have been linked to cancer, kidney and liver damage, reproductive toxicity and endocrine disruption.  A Swedish study published in the journal Cancer reported a connection between non-Hodgkin's lymphoma and glyphosate use. An Ontario study of farmers found exposure to glyphosate was associated with a high rate of miscarriages.

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Natural Ways to Rid Out Weeds:

The Easiest:  Boiling Water

Boiling water kills the weeds by "cooking" them while they're still in the ground. Works only when the soil is dry.  Boil water in a kettle, and dump it over the weeds. Even better if you have an electrical outlet in the garage or on outside walls.   This method is also good to kill a cluster of Lily beetles or other bugs.

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Use Soap

Mix 1 part liquid dish detergent with 5 parts water and spray it over the weeds' leaves. The soap will dissolve the natural waxy barrier on the leaves which holds the moisture. Result: the weed dehydrate and die down.  Works best on sunny, hot days. The method can als be used to eliminate bugs.

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Use Isopropyl Alcohol

Isopropyl alcohol, known as rubbing alcohol works too. It makes an excellent weed killer. Fill it in a spray bottle and douse weeds with it. The alcohol will dry out the leaves, killing the plant.

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Road Salt

Road salt, used in areas where it snows in winter, can wreak your grass. You can use this same principle to your advantage, because salt will also kill the plants you don't want. In a spray bottle, create a mixture of three parts water to one part table salt and spray it on the weeds. Adding vinegar and a drop of dish detergent to the mix, will improve the result.

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Vinegar

Stubborn weeds can be easily killed with Vinegar contains acetic acid, a natural substance that burns plants' foliage, drying them up and die. It's inexpensive and easy to use. Simply pour undiluted white vinegar or pickling vinegar into a spray bottle and apply it directly to the weeds (only) that you want to eliminate. 

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If you want to remove weeds manually, never rip them out. Dig a hole to get the complete root. Otherwise they might grow back in short time.  Don't work hard, word smart! Get light, professional tools for this job.

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There is no reason to use hazardous and expensive chemicals to get rid of weeds. In the future if you want to reclaim your yard from their grasp, try one of these natural methods instead.

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http://www.livestrong.com/article/181758-health-effects-of-weed-killers/

http://en.wikipedia.org/wiki/Health_effects_of_pesticides
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Wikipedia Warns:
Cancer

Many studies have examined the effects of pesticide exposure on the risk of cancer. Associations have been found with: leukemia, lymphoma, brain, kidney, breast, prostate,pancreas, liver, lung, and skin cancers.^[6] This increased risk occurs with both residential and occupational exposures.^[6] Increased rates of cancer have been found among farm workers who apply these chemicals.^[10] A mother's occupational exposure to pesticides during pregnancy is associated with an increases in her child's risk of leukemia,Wilms' tumor, and brain cancer.^[6][11]
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Neurological

Evidence links pesticide exposure to worsened neurological outcomes.^[3] The risk of developing Parkinson's disease is 70% greater in those exposed to even low levels of pesticides.^[12] People with Parkinson's were 61% more likely to report  pesticide application than were healthy relatives. Both insecticides and herbicides significantly increased the risk of Parkinson's disease.^[13] There are also concerns that long term exposures may increase the risk of dementia.^[14]

The United States Environmental Protection Agency finished a 10-year review of the organophosphate pesticides following the 1996 Food Quality Protection Act, but did little to account for developmental neurotoxic effects, drawing strong criticism from within the agency and from outside researchers.^[15][16] Comparable studies have not been done with newer pesticides that are replacing organophosphates.^[17]
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Read more here: http://en.wikipedia.org/wiki/Herbicide
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Environmental Health News explains:

In a new study, scientists found that Roundup’s inert ingredients amplified the toxic effect on human cells—even at concentrations much more diluted than those used on farms and lawns.

One specific inert ingredient, polyethoxylated tallowamine, or POEA, was more deadly to human embryonic, placental and umbilical cord cells than the herbicide itself – a finding the researchers call “astonishing.”

“This clearly confirms that the [inert ingredients] in Roundup formulations are not inert,” wrote the study authors from France’s University of Caen. “Moreover, the proprietary mixtures available on the market could cause cell damage and even death [at the] residual levels” found on Roundup-treated crops, such as soybeans, alfalfa and corn, or lawns and gardens.

Read More:

http://healthland.time.com/2013/05/28/study-links-exposure-to-bug-and-weed-killers-and-higher-risk-for-parkinsons/

http://www.scientificamerican.com/article/weed-whacking-herbicide-p/

http://healthland.time.com/2013/05/28/study-links-exposure-to-bug-and-weed-killers-and-higher-risk-for-parkinsons/

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A Hidden Gem for Book Lovers in Salzburg / Austria

N E U E S   L E B E N

Buchhandlung & Antiquariat

Bergstraße 16

5020 Salzburg

Wagen Sie es! Begeben Sie sich doch einmal  a b s e i t s   d e r   v o n

M e n s c h e n   ü b e r f l u t e t e n   P r o m e n a d e n , abseits des

monotonen Massengeschmacks und allgemeinen Erlebens.

Lernen Sie das heimliche Salzburg kennen, das V e r b o r g e n e ,

sich in Rätsel verhüllende Gesicht der Mozartmetropole.

Eine ungewöhnliche Begegnung mit L i t e r a t u r erwartet Sie, mit

aufregenden Büchern in einem einzigartigen Ambiente. Betreten

und geniessen Sie die Atmosphäre sagenhaft e n t s c h w u n d e n e r  Z e i t ,  K u n s t  &  K u l t u r .

Bei uns finden Sie

Schöne Literatur

Herrliche Kinderbücher

Ausgewählte Sachtitel

Erlesene Neuerscheinungen

Vielseitiges Antiquariat

Lebensreform

Gesundheit & Ernährung

Guten Tee

Kostbare Gedanken

Geschmackvolle Einrichtung

Interessante Gespräche

Liebevolle Beratung

Leidenschaft

Sich selbst

"Wir lieben das Schöne und bleiben schlicht."

N E U E S   L E B E N

Buchhandlung & Antiquariat

Bergstraße 16

5020 Salzburg

Ruf ·  0043 (0)662 873567

Fax ·  0043 (0) 662 873567

ePost · info@buchhandlung-salzburg.at

Öffnungszeiten: Mo. - Fr. 10 - 19 Uhr

                  Sa. 10 - 14 Uhr

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How You Can Get Audio-Books for Free!

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photo from Flickr  Alper Tecer     https://www.flickr.com/photos/alpertecer

It was always easy to get e-books for free through Kindle Free Days, LibraryThing giveaways or via borrowing as an Amazon Prime Member, and now with KindleUnlimited it’s “all you can read” for $99 a year. Even print books were available for lucky winners of Goodreads Giveaways. But audio-books for free?


Audible Free Trial Details:
Get an audiobook of your choice, free, with a 30-day trial. After the trial, your paid membership will begin at $14.95 per month. With your membership, you will receive one credit every month, good for any audiobook on Audible. Choose from more than 150,000 titles and exchange any book you don’t like - no questions asked.

Cancel anytime, effective the next monthly billing cycle. Cancel before your trial ends and you will not be charged. Even if you opt out of the trial, you still get to keep the Audible free audiobook. Or keep going, it’s all up to you. 

To get started click here on this image:

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Experience the Many Benefits of Audio-Books
Audio books which let you multitask, are a great way to listen to books while driving long distance, walking the dog, or laying on the beach. And certainly a wonderful way for blind people to easily enjoy books. Audio-books can be listened to on an iPod or iPhone / SmartPhone or MP3 player, even on most e-readers such as Kindle and Nook. If you’ve never tried an audiobook, give it a go. You may be pleasantly surprised! Or maybe get addicted.
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Bestseller author Mike Wells Sums Up the Benefits:

• Taking a bath or sunbathing, when the light isn't conducive to reading, you want to lay back and relax, or you simply don't want to risk getting your book or ereader or tablet wet.
• Experiencing a story in a group setting (with family or friends while on a road trip, for example).  
• Learning English (or the language in which the book is narrated) - hearing the tone and pronunciation of words can help learners become more natural speakers.
• Increasing your "reading" time - in general, audiobooks allow you to consume new material at times you otherwise could not.
• Many book reviewers have started listening to them to increase their output.

. Olga Khazan wrote a while ago on Forbes: “Now, 37 percent of people say they have listened to an audio book, and the medium continues to become an important substitute for old-fashioned reading.”  “Moreover we are more likely to stick with a book that we’re listening to than one we’re reading, which would also improve our chances of retaining what’s in it.”
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Lynn Neary wrote on NPR.org:  "There's this almost seductive intimacy of this private performance and the power of it," says Don Katz, CEO and founder of Audible, the largest producer and seller of audiobooks. "So many of the customers become aficionados of the narration itself. Many of them buy based on the narrator. They'll literally listen to anything a specific actor reads simply because they like their styles."

Audible has hired such well-known actors as Colin Firth, Anne Hathaway and Nicole Kidman to narrate its books. Katz acknowledges they can be expensive, but he believes they are worth the investment. Jake Gyllenhaal's version of The Great Gatsby was a huge bestseller for Audible.
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Scott Sigler: “Listen during your workout and watch those treadmill miles fly by. Or for your commute, and you might find yourself looking forward to heavy traffic that will keep you in the car just a bit longer. Or, just for enjoyment.”

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Valentine's Day Gifts for Writers and Readers

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Not sure what to choose as a Valentine's Day gift for your loved one?

Everyone who likes to read will appreciate these individual, thoughtful presents, 

that show you dug a little bit deeper to find a suitable gift for your loved one.  

We searched the Internet and came up with these ideas that are more than sweets and flowers:

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. Banned Books Tote Bag An Out of Print original design to celebrate banned books. The design is printed on heavyweight cotton canvas. There is an inner pocket. The bag is 13.5 inches wide x 15.5 inches high, with 10 inch strap. . . Kindle PaperWhite Paperwhite Display, High Resolution, High Contrast, Built-in Light, Wi-Fi or Wi-Fi + Free 3G, No screen glare in bright sunlight, read with one hand—over 30% lighter than iPad mini, battery lasts weeks – not hours, built-in light—read without eye-strain. . Try Kindle Unlimited for free for 30 days! Choose from over 700,000 titles.  Want it Friday, Feb. 13? Order NOW with AmazonGlobal Priority Shipping at checkout. . . Enjoy the romantic comedy movie Valentine’s Day with Julia Roberts and Taylor Swift. . . Hip-hop star, political activist and now writer, Sister Souljah:  A Deeper Love Inside. Mega-bestselling author Sister Souljah delivers the stunning sequel to The Coldest Winter Ever.
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. Small Town Charm, Love & Mystery Boxed Set by Jan Scarbrough and seven other writers.  Reviewer: "I enjoyed reading each author of the "innocent first loves" in this small town setting. it was easy to dive in to each of the romantic females and all their little quirks!" .

. Book-Style Case Ultra slim and lightweight book-style case for Kindle PaperWhite. Also available in iPad and iPhone sizes. Made in the style of a classic book cover. Available in brown, red (see enlarged above) or grey (specify color). . .

Poster Unframed. – "I Cannot Live Without Books".  Famous Quote by Thomas Jefferson.

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Gift Cards are always the perfect gift, redeemable for millions of items on Amazon’s web site.  Maybe even for a Prime membership or one year KindleUnlimited – reading from a pool of 700,000 books as many as book lovers want to read.  Gift cards can be sent via email, an e-card (if you forgot to get a Valentine’s gift in time : ) – or on paper via snail mail.  <><><><><>