Be Ahead of Your Competitors via Great Content

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Your competitors might not often publishing fresh content. And even if they are, stay ahead of them!  Use your website, blog, guest blogs, newspaper/magazine articles, posts on LinkedIn or Google+ and even short videos on YouTube or slides on SlideShare.com “to tell a story”, giving free advice and tips for your existing or potential customers.  You will be rewarded eventually with people’s attention and lots of web traffic.  Provide valuable content for your customers, share it and people will come!
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Authority and Trust via Content.
The longer and more regularly you publish content, the more authority you build in search engines - and in your audience’s eyes because they see a person or business that knows their stuff and is helping them. People you consider yourself to be influential and have authority – are publishing new content all the time.

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How Do You Market your Content?
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1. Share on Your Social Networks.
When you publish something new, share it to Google Plus first - this way it gets immediately and automatically on Google’s search engines, then on Twitter, LinkedIn, Instagram, Pinterest, Tsu, Tumblr, Scoop.it and other places.  Share it on as many places as you can.  Make it easy for your readers to share your content as well.  Sharing buttons on your blog and website are a MUST.  Join as many GooglePlus communities in your field as you can and post your content there too.  Don’t forget: if you have a notable event, post it for free under events on GooglePlus.
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2. Ask Your Friends and Employees to Share.
Having an employee network that is active and shares, is a goldmine for your business.  If your employees are vested in your business, ask them if they would share the business’ content on their social networks and sites.  Empowering them to take an active role in promoting the business will help to ignite your content.  You will see an increase in traffic when your staff members or friends share.

3. Join Blogger Groups
Content syndication is an easy way to get your articles out in front of more than just your own audience.  Take advantage of sites such as Triberr.com or Socialbuzzclub.com.  More possibilities to join groups for the benefit of pinging your content can be found in this article:  Hottest Tools for Content Promotion.
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4. Influencer’s Help
Build a relationship with them – tweet them, mention them in an article (and tag them), send them an email. Befriending influencers and sharing their content FIRST will help your own content. In return they most likely will share your content on their social networks, and maybe even allow you to guest post on their site.  Building an authentic relationship with those in your industry will pay off – not immediately, as these things take time.
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Have a Content Strategy.
Plan where and what you are going to publish and how to promote your content.  The days of ‘just’ posting on Facebook or Twitter are over.  Your content strategy is NOT hard selling, it is about delivering value for free to your existent and future customers, and a great way to proof authority and image your brand/business in favorable light. 

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