Entrepreneurs as Authors

Books are becoming popular marketing tools for the self-employed. An estimated more than one million titles, written by entrepreneurs and other non-traditional authors were published in the U.S. 

Entrepreneurs in most cases are not actually looking to produce best-sellers.  Instead, most are taking advantage of new forms of publishing, including electronic publishing and print-on-demand, to generate a marketing tool and additional income at the same time. 
Income which might stem from speaking, consulting, press and new customers. It's not about selling copies.  The National Speakers Association, a trade group in Tempe, AZ, USA, reports that about 70% of its 3,200 members are authors and more than 60% earn $100,000 a year on average just from giving presentations.

The trend wouldn't have been possible without the emergence of print-on-demand publishers and the advent of digital books. The electronic-book market and in general the Internet, have eased the distribution process for authors. Within only minutes one can now upload a file and have a book.

There are many ways to get attention, but writing and publishing a book is not only one the best way to get attention -- it's one of the most under-utilized by entrepreneurs - and even more by employees.

A book is great for getting attention because it's a multi-purpose marketing tool with unique and special abilities to create attention that you can turn into almost anything else you want -- sales, media, word of mouth, authority.

A book is the New College Degree
A book sets you up to be judged. It's really easy to skirt by and get a college degree. You can't really fake your way into writing a good book. Either you know what you're talking about or you don't.

Amazon is the No. 1 search engine when looking for products and services. This is where people will find your book - if you use the right keywords. Your book can save you taxes through write-offs of all deductibles from the book production.
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Don’t focus on making money directly from book sales. It is your PR tool. Once you have a book, media coverage is 10 times easier to get. Books will get you and your company attention. Attention gets you money.

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Books by Doris-Maria Heilmann:

111 Tips to Create Impressive Videos:
How to Plan, Create, Upload and Market Videos
https://www.books2read.com/u/3GYnpa

111 Tips To Make Money With Writing
The Art of Making a Living Full-time Writing
An Essential Guide for More Income as Freelancer
https://books2read.com/u/bWZMjz

111 Tips on How to Market Your Book for Free:
Detailed Plans and Smart Strategies for Your Book’s Success
https://books2read.com/u/bMre1a

111 Tips to Get Free Book Reviews:
Best Strategies for Getting Lots of Great Reviews
plus 1,200+ reviewer contact links  

https://books2read.com/u/mZ5nx5 

111 Tips to Create Your Book Trailer
How to Create, Where to Upload and How to Market Your Videos
https://books2read.com/u/mVZkjr

Book Marketing on a Shoestring:
How Authors Can Promote their Books Without Spending a Lot of Money  
https://books2read.com/u/mZ5gdp

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Be Ahead of Your Competitors via Great Content

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Your competitors might not often publishing fresh content. And even if they are, stay ahead of them!  Use your website, blog, guest blogs, newspaper/magazine articles, posts on LinkedIn or Google+ and even short videos on YouTube or slides on SlideShare.com “to tell a story”, giving free advice and tips for your existing or potential customers.  You will be rewarded eventually with people’s attention and lots of web traffic.  Provide valuable content for your customers, share it and people will come!
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Authority and Trust via Content.
The longer and more regularly you publish content, the more authority you build in search engines - and in your audience’s eyes because they see a person or business that knows their stuff and is helping them. People you consider yourself to be influential and have authority – are publishing new content all the time.

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How Do You Market your Content?
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1. Share on Your Social Networks.
When you publish something new, share it to Google Plus first - this way it gets immediately and automatically on Google’s search engines, then on Twitter, LinkedIn, Instagram, Pinterest, Tsu, Tumblr, Scoop.it and other places.  Share it on as many places as you can.  Make it easy for your readers to share your content as well.  Sharing buttons on your blog and website are a MUST.  Join as many GooglePlus communities in your field as you can and post your content there too.  Don’t forget: if you have a notable event, post it for free under events on GooglePlus.
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2. Ask Your Friends and Employees to Share.
Having an employee network that is active and shares, is a goldmine for your business.  If your employees are vested in your business, ask them if they would share the business’ content on their social networks and sites.  Empowering them to take an active role in promoting the business will help to ignite your content.  You will see an increase in traffic when your staff members or friends share.

3. Join Blogger Groups
Content syndication is an easy way to get your articles out in front of more than just your own audience.  Take advantage of sites such as Triberr.com or Socialbuzzclub.com.  More possibilities to join groups for the benefit of pinging your content can be found in this article:  Hottest Tools for Content Promotion.
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4. Influencer’s Help
Build a relationship with them – tweet them, mention them in an article (and tag them), send them an email. Befriending influencers and sharing their content FIRST will help your own content. In return they most likely will share your content on their social networks, and maybe even allow you to guest post on their site.  Building an authentic relationship with those in your industry will pay off – not immediately, as these things take time.
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Have a Content Strategy.
Plan where and what you are going to publish and how to promote your content.  The days of ‘just’ posting on Facebook or Twitter are over.  Your content strategy is NOT hard selling, it is about delivering value for free to your existent and future customers, and a great way to proof authority and image your brand/business in favorable light. 

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