Saturday, January 19, 2019

Entrepreneurs as Authors

Books are becoming popular marketing tools for the self-employed. An estimated more than one million titles, written by entrepreneurs and other non-traditional authors were published in the U.S. 

Entrepreneurs in most cases are not actually looking to produce best-sellers.  Instead, most are taking advantage of new forms of publishing, including electronic publishing and print-on-demand, to generate a marketing tool and additional income at the same time. 
Income which might stem from speaking, consulting, press and new customers. It's not about selling copies.  
The National Speakers Association, a trade group in Tempe, AZ, USA, reports that about 70% of its 3,200 members are authors and more than 60% earn $100,000 a year on average just from giving presentations.

The trend wouldn't have been possible without the emergence of print-on-demand publishers and the advent of digital books. The electronic-book market and in general the Internet, have eased the distribution process for authors. Within only minutes one can now upload a file and have a book.

There are many ways to get attention, but writing and publishing a book is not only one the best way to get attention -- it's one of the most under-utilized by entrepreneurs - and even more by employees.

A book is great for getting attention because it's a multi-purpose marketing tool with unique and special abilities to create attention that you can turn into almost anything else you want -- sales, media, word of mouth, authority.

A book is the New College Degree
A book sets you up to be judged. It's really easy to skirt by and get a college degree. You can't really fake your way into writing a good book. Either you know what you're talking about or you don't.

Amazon is the No. 1 search engine when looking for products and services. This is where people will find your book - if you use the right keywords. Your book can save you taxes through write-offs of all deductibles from the book production.

Don’t focus on making money directly from book sales. It is your PR tool. Once you have a book, media coverage is 10 times easier to get. Books will get you and your company attention. Attention gets you money.


Books by Doris-Maria Heilmann:

111 Tips to Create Impressive Videos:
How to Plan, Create, Upload and Market Videos

111 Tips To Make Money With Writing
The Art of Making a Living Full-time Writing
An Essential Guide for More Income as Freelancer

111 Tips on How to Market Your Book for Free:
Detailed Plans and Smart Strategies for Your Book’s Success

111 Tips to Get Free Book Reviews:
Best Strategies for Getting Lots of Great Reviews
plus 1,200+ reviewer contact links 

111 Tips to Create Your Book Trailer
How to Create, Where to Upload and How to Market Your Videos

Book Marketing on a Shoestring:
How Authors Can Promote their Books Without Spending a Lot of Money


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