Books are becoming popular marketing tools for the self-employed. An estimated more than one million titles, written by entrepreneurs and other non-traditional authors were published in the U.S.
Entrepreneurs in most cases are not actually looking to produce best-sellers. Instead, most are taking advantage of new forms of publishing, including electronic publishing and print-on-demand, to generate a marketing tool and additional income at the same time.
Income which might stem from speaking, consulting, press and new customers. It's not about selling copies. The National Speakers Association, a trade group in Tempe, AZ, USA, reports that about 70% of its 3,200 members are authors and more than 60% earn $100,000 a year on average just from giving presentations.
The trend wouldn't have been possible without the emergence of print-on-demand publishers and the advent of digital books. The electronic-book market and in general the Internet, have eased the distribution process for authors. Within only minutes one can now upload a file and have a book.
There are many ways to get attention, but writing and publishing a book is not only one the best way to get attention -- it's one of the most under-utilized by entrepreneurs - and even more by employees.
A book is great for getting attention because it's a multi-purpose marketing tool with unique and special abilities to create attention that you can turn into almost anything else you want -- sales, media, word of mouth, authority.
A book is the New College Degree
A book sets you up to be judged. It's really easy to skirt by and get a college degree. You can't really fake your way into writing a good book. Either you know what you're talking about or you don't.
Amazon is the No. 1 search engine when looking for products and services. This is where people will find your book - if you use the right keywords. Your book can save you taxes through write-offs of all deductibles from the book production.
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Don’t focus on making money directly from book sales. It is your PR tool. Once you have a book, media coverage is 10 times easier to get. Books will get you and your company attention. Attention gets you money.
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Income which might stem from speaking, consulting, press and new customers. It's not about selling copies. The National Speakers Association, a trade group in Tempe, AZ, USA, reports that about 70% of its 3,200 members are authors and more than 60% earn $100,000 a year on average just from giving presentations.
The trend wouldn't have been possible without the emergence of print-on-demand publishers and the advent of digital books. The electronic-book market and in general the Internet, have eased the distribution process for authors. Within only minutes one can now upload a file and have a book.
There are many ways to get attention, but writing and publishing a book is not only one the best way to get attention -- it's one of the most under-utilized by entrepreneurs - and even more by employees.
A book is great for getting attention because it's a multi-purpose marketing tool with unique and special abilities to create attention that you can turn into almost anything else you want -- sales, media, word of mouth, authority.
A book is the New College Degree
A book sets you up to be judged. It's really easy to skirt by and get a college degree. You can't really fake your way into writing a good book. Either you know what you're talking about or you don't.
Amazon is the No. 1 search engine when looking for products and services. This is where people will find your book - if you use the right keywords. Your book can save you taxes through write-offs of all deductibles from the book production.
.
Don’t focus on making money directly from book sales. It is your PR tool. Once you have a book, media coverage is 10 times easier to get. Books will get you and your company attention. Attention gets you money.
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Books by Doris-Maria Heilmann:
111 Tips to Create Impressive Videos:
How to Plan, Create, Upload and Market Videos
https://www.books2read.com/u/3GYnpa
111 Tips To Make Money With Writing
The Art of Making a Living Full-time Writing
An Essential Guide for More Income as Freelancer
https://books2read.com/u/bWZMjz
111 Tips on How to Market Your Book for Free:
Detailed Plans and Smart Strategies for Your Book’s Success
https://books2read.com/u/bMre1a
111 Tips to Get Free Book Reviews:
Best Strategies for Getting Lots of Great Reviews
plus 1,200+ reviewer contact links
https://books2read.com/u/mZ5nx5
111 Tips to Create Your Book Trailer
How to Create, Where to Upload and How to Market Your Videos
https://books2read.com/u/mVZkjr
Book Marketing on a Shoestring:
How Authors Can Promote their Books Without Spending a Lot of Money https://books2read.com/u/mZ5gdp
111 Tips to Create Impressive Videos:
How to Plan, Create, Upload and Market Videos
https://www.books2read.com/u/3GYnpa
111 Tips To Make Money With Writing
The Art of Making a Living Full-time Writing
An Essential Guide for More Income as Freelancer
https://books2read.com/u/bWZMjz
111 Tips on How to Market Your Book for Free:
Detailed Plans and Smart Strategies for Your Book’s Success
https://books2read.com/u/bMre1a
111 Tips to Get Free Book Reviews:
Best Strategies for Getting Lots of Great Reviews
plus 1,200+ reviewer contact links
https://books2read.com/u/mZ5nx5
111 Tips to Create Your Book Trailer
How to Create, Where to Upload and How to Market Your Videos
https://books2read.com/u/mVZkjr
Book Marketing on a Shoestring:
How Authors Can Promote their Books Without Spending a Lot of Money https://books2read.com/u/mZ5gdp
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