Friday, March 22, 2019

5 Essential Tools Helping Your Social Media Presence

Almost all business owners and marketers include social media marketing techniques in their mix - no matter if they have a mom-and-pop operation or a multi-national conglomerate. 

As an entrepreneur, you have a responsibility to connect with your potential and current customers. The following tools will help you create a more productive social media campaign:

Social media users are mostly attracted by visual content, so you are expected to post creative images on a daily basis. That doesn’t mean you can use any image you find on Google; a serious business owner has to be mindful about copyright issues. Pixabay is a website where you can find free high-quality images and use them in any way you want. You will certainly find something that fits into your needs in the huge collection of over 320,000 free photos, art illustrations, and vectors.

You can easily capture the attention of your fans and followers through simple graphic design associated with your business. You don’t need to possess advanced design skills to achieve that; Canva will help you create awesome Facebook covers, invitations, business cards, flyers and presentations without much effort.

Twitter is becoming more influential by the day, so you need to establish your reputation there and create a solid base of followers. With Twtrland, you can discover influential Twitter users who can promote your brand. In addition, you can also see a visual snapshot of your presence on Twitter, Instagram, and Facebook.

This real-time monitoring app will provide you with information on what’s being said on the web about your business. If someone leaves a positive or negative comment about your products and services, you can react quickly and benefit from the situation.

You can’t spend all day going through Twitter feeds to understand what’s trending at the moment. With the help of this free analytics tool, you can search, monitor and analyze tweets, photos, links, shares, and videos on a specific topic or by a certain user.

When you started a business, you didn’t expect it would demand so much activity on social media.  With the above-listed essential tools, you’ll make your social media campaign more productive and less challenging! 

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