9+ Tips on How to Promote Blog Posts

Content marketing of your books, e.g. blog articles, is not only done by writing it, but you need to spread the word.  The more visibility a blog article receives the more opportunities to sell the book or whatever you have for sale.  There isn’t a one-size-fits-all offline marketing strategy.  Explore your options.  Try a variety of strategies out.  Here are several ways to promote your book with a blog post and how to let it go viral:

1. Most important: Keyword-optimize your post and headline.  First things first, install sharing buttons on your blog to encourage readers to share your blog post with their friends and followers.

2. Post the permalink to your article on social media.  Take short snippets from your blog post and use those as tweets.  Make sure to use hashtags to gain more traction.

3. Rather than simply writing content for your blog, you will have more success by posting a bit of the content elsewhere in order to lead readers back to your blog postings.  Send the first few paragraphs to your subscriber list with a “read full article” with the permalink leading back to the blog post.

4. Post on Social Network groups, for example on Goodreads, LinkedIn, or GooglePlus you belong to that permit you to do so. Not all groups allow you to self-promote, so be sure to adhere to the group rules.

5. Post the blog post to "Slide Share". It’s amazing how quickly you can get hundreds of views for your posts on Slide Share. Invite readers to go to your blog to read more posts you’ve written.

6. Post the full article on 3 – 6 top article directories. In the resource box you can direct readers back to your blog with something like, “For more articles by __________ go to __________.”

7. Add your post to blog communities.  There are plenty of locations that allow you to promote your blog post.  An image of the book cover is a must.

8. Stay on top of comments posted about the post and respond in a timely manner. The more interaction you have with your readers, the better.

9. Add video to your blog posts. Video plays an important role in gaining interest and traction for your efforts. A short 30-second video can do wonders to generate excitement.

Ask readers to take some type of action at the end of the post.  This could be to leave a comment, opt-in for something, buy your book or simply hit one of the social media sharing buttons. The more you can get readers to take an action, the better.


Find more tips here: http://bit.ly/2JXBRWN

Writing on LinkedIn for More Exposure

John White

Founder and CMO, Social Marketing Solutions@juanblanco76 

wrote a very useful article on Inc.com that the LinkedIn Editors recently changed their Twitter handle.  
They changed it from @LinkedInPulse to: tip @LinkedInEditors.
However, they forgot to let LinkedIn members know about their new Twitter handle. John White explained:

"In the past, writers would compose a tweet for their post and then include the words "tip @LinkedInPulse." The editors wrote a post in the official Writing on LinkedIn group explaining the process. Mentioning their Twitter handle triggers a notification of your tweet to the editors on LinkedIn via their Twitter account and alerts them to your post. I didn't see any announcement from them, and I searched all over. It seems that LinkedIn's Editors just changed their Twitter handle one day and didn't tell anyone.  Many LinkedIn writers still tweeting their posts to the old Twitter handle not knowing that there is nobody on the other end.  If you want to increase the likelihood of a LinkedIn editor seeing your posts, make sure to tweet them to "tip @LinkedInEditors" (make sure to put a single space between the word  tip and @LinkedInEditors)."

Thanks, Mr. White

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