DigitalPhotographySchool.com is seen by over 3 million people each month. In April 2006 when Darren Rowse started his site, it was just a simple blog that saw 3-4 new posts a week.
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The growth of Darren Rowses' blog can be attributed to many different factors: quality content, generating a subscriber’s list, and excellent Search Engine Optimization. Rowse says that “leveraging” had a big part in his blog’s success. What he did was:
- directing readers from a previous photography blog to his new site
- using his connections in the photography blogging world to get some promotion from other sites
- asking his Flickr followers to promote his site
- Among other good practices, he also used resources that he already had on-hand to help him to boost his new site.
How You Can Create Web Content Without Writing
No time to write? No problem! There are so many ways to create content for your blog:
- Photos and Videos
- Re-blogging
- Slide-Shares
- Guest posts
- Info-Graphics
- Snippets from your book
- Polls / Surveys
- Curating other blog articles
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What Can YOU Do With Your Blog Content?
Post on Social Media
Recycle some of your most interesting content and post it on Google+, LinkedIn, Twitter, Facebook, eZines – always with a link to your blog.
Refer-a-friend Promotion
Provide a reward for your users that gets another person to become a visitor, member or sign up for the email list.
Guest Posting
Guest posting allows you to attract targeted traffic (readers) that is already interested in your niche.
Create an E-book
Find a series of articles that have a similar topic and compile them into a marketable format. Sell it for a low price on Amazon or give it away for free
Create a Video Series
Say you’ve got a bunch of articles that describe, step by step, how to create (…fill in…)
Create an Email List
Don’t wait to start your newsletter email list. Sign-up today with any of the email newsletter services (often for free). Your email newsletter should serve as the voice or spokesperson for your blog or your books. All exclusive information should be send via this medium to your readers.
Blog Comments
Participate in the comments section of other blogger’s posts and on social sites, e.g. Google+ or on LinkedIn or Goodreads.
Spread the word about your blog are directories, here just a few:
http://blogs.botw.org/Arts/Literature/Publishing/
http://www.bloggeries.com/Writing_Publishing/
http://technorati.com/blogs/directory/entertainment/books/
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There’s no need to constantly create new things – instead form new relationships, or attract new readers to your blog. You can even use this post to start leveraging right away – can you leave a comment that will get me to visit your site?
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More About Blogging
http://savvybookwriters.wordpress.com/2014/06/27/how-your-blog-helps-your-books-taking-off/
http://savvybookwriters.wordpress.com/2013/09/10/5-tips-for-re-blogging/
http://savvybookwriters.wordpress.com/2012/08/15/guest-blogging-etikette/
http://blog.hubspot.com/blog/tabid/6307/bid/5837/The-First-Step-in-Email-Marketing-Optimization.aspx
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